project overview
Project
A major product-based delivery network from the CIS
region, launching its food delivery service in the Dubai
market
goal
To build brand recognition in the new market
and increase app downloads
Solution
How we did it
We began with an in-depth analysis of the target audience, local market, and
competitors. After engaging with Dubai residents, a key insight
emerged:TikTok is an essential part of the daily routine for the city's
inhabitants
We formulated a hypothesis: to not limit promotion to Facebook alone.
We integratedTikTok as a core advertising platform, and it proved to be
a winning strategy
We built optimized sales funnels, developed compelling offers, and ran
rigorous A/B tests. Our team managed end-to-end creative production and
set up automated workflows viaAlbato and Manychat, with a constant focus
on lead quality and budget efficiency
Challenges we faced
how we solved it
Results
2,000 app downloads per month— exceeding the target by50%
An average cost per download of$1.36— significantly below the Dubai market average of$2–$6(and$4–$8for niche audiences like expats)
A1.5xmonthly increase in online orders
