project overview
Project
ZETA — a design bureau based in Dubai
goal
To help the bureau build a powerful brand and enter the local
UAE market with a cohesive strategy, a meaningful narrative,
and a visual identity that reflects its unique character
Solution
We developed a perfect go-to-market strategy that set
the direction for the entire project. This included in-depth
audience analysis, the development of a brand platform,
a visual concept, and a full-scale promotion plan
How we did it
We built and executed the first, foundational phase of the brand launch:
creating detailed content and media plans, defining the visual direction,
setting up advertising accounts, and launching the initial campaigns
Challenges we faced
The strategy for the next phase is already in place, focusing on content
and promotion with an emphasis on Instagram, supported by performance
analytics against key metrics to guide the brand's scaling
The story is being written right now and it looks great
how we solved it
Results
in the process of implementation
