project overview
Project
Alexandra Burimova's Visual content school
goal
To revitalize the school's social media account.
The starting point (Point A): stagnating reach,
underperforming reels, and a disengaged audience
Solution
We integrated a new strategy — ensuring the content
started to work for the brand
How we did it
We began with a comprehensive audit of the school's brand and
social media presence.
We conducted surveys with current students and graduates
of BURIMOVA SCHOOL to identify what they valued most
and, crucially, what was missing from the content
Based on their feedback, we built a new content strategy
focused on REELS, trending audio, and interactive formats
to boost visibility and re-engage the community
Challenges we faced
how we solved it
Results
+4Knew organic followers in 3 months, without
paid advertising
Average Reels reach increased by5x
Audience engagement and average Story views
grew by3x
