The concept is based on the idea of ​​space, quasars, and the dot as a symbol of the beginning of a new journey. Space is not depicted head-on, but through accents: geometry, textures, and shapes
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The logo is minimalist: a laconic Neue Haas Grotesk font and a dot symbol, acting as a sign of initiation, focus, and energy
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The color palette is black and white with accents of gray and silver: Cloud Whisper, Urban Mist, Fogged Silver, and Midnight Orbit. It creates a technological and premium atmosphere without being overly austere
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Visual elements include stardust textures and abstract galactic and orbital shapes, which help build a brand language without overloading "cosmic" symbolism
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Merch and media (business cards, hoodies, travel kits, beauty kits, stickers, digital communications) emphasize the brand's integrity and make it recognizable

We needed to create a strong and distinctive style in a category filled with similar players. it was important to avoid direct associations with "astronomy" and find a metaphorical language of space that would work in both digital and print media

How We Decided

We focused on the dot as a key element unifying all visual media

We used stardust and cosmic texture only as accents to give the brand a modern and sophisticated look, rather than a cluttered one

The branded point has become an independent symbol, working in both digital and offline media

The use of space through geometry and minimalism, rather than through illustrative solutions

Rethinking the category: the agency has not joined the competition, but has formed its own visual orbit