While developing the creative concept, we faced a challenge: to unite salons in two completely different locations—Warsaw and Dubai—with a single theme. That's how the idea came about: firstly, one city lacks sun, while the other has an infinite amount. Secondly, the design of the space itself already evoked warm themes: the salon interior features rounded walls and a light interior

Next, we began naming. We weren't rushing to simply add the word 'Sun' to the name. Such names already exist in all languages, and they wouldn't help build a strong brand. Then we continued our research and learned that in eastern Nepal, the sun is called Sanhe. By adding the client's initials SS-, we created a new name for the beauty salon chain—SANSHÈ

Sunshine. She. These words resonate with each other to convey the brand's intended meanings and values: every woman who walks into the salon is bright, sunny, and beautiful on the inside

This concept was also reflected in SANSHÈ's branding. We created a logo, color palettes, and graphic elements that support the theme of sunshine and endless summer. We demonstrated how the identity would work on certificates, gift bags, and other salon merchandise