We immediately realized that to solve this problem, we needed to dig deeper. We studied everything: the target audience, competitors, and the market. After talking to local residents, it became clear: TikTok was a must-have in their daily routine, meaning we could reach them there. We then developed a hypothesis: we needed to promote not only on Facebook, as the client wanted, but also on TikTok. Spoiler alert: it worked

We built sales funnels, developed compelling offers, and launched tests. Along the way, we ran full creative production, configured linkages through Albato and Manychat, keeping budgets and lead quality in mind