KAMNI jewelRy

client
KAMNI jewelRy
date
2024
services
smm
target
perfomance

KAMNI jewelRy

client
KAMNI jewelRy
date
2024
services
smm
target
perfomance
project overview
about

Kamni is diamond jewelry from Dubai and Ukraine, but there's something deeper. It's a brand that helps create and preserve memories filled with warmth and love. Shine bright

task

We helped the brand increase awareness among its target audience, boost engagement on social media, and attract new followers—those who buy diamond jewelry

solution

FANDS's work consisted of four tasks: creating a new visual style, organizing the shoot, launching targeted advertising, and collaborating with influencers

how we did it

We started by updating our visual approach on social media: the profile needed a touch of modern trends. We developed a unified visual style consisting of font combinations, a color scheme, and graphic elements. We added the necessary meaning to the visuals, and added trendy augmented reality videos, humor, and scripted reels to the categories

We then organized a shoot in Dubai—from mood board to post-production—to ensure the content matched Kamni's new visual style

The new visuals are fantastic. But the key is that they're seen by more than just our friends and competitors. Therefore, we launched advertising campaigns on Instagram and Facebook, targeting a affluent audience in Dubai and Ukraine

We also increased brand awareness through influencer marketing. We organized collaborations with media personalities associated with a luxurious and elegant lifestyle. This is how we formed the desired associations with the brand – even in the details

result

Over the course of a year of collaboration, the profile grew by 14,000 subscribers. But again, there's something deeper—after all, customers bought Kamni jewelry to propose to their significant others around the world. And what could speak more about trust than that?

1. Reel — 14.1M views  
Link: https://www.instagram.com/reel/C3KdbzvNdcS/?igsh=aDU1b3o1NHNjZ3M5

2. Ambassador Campaign — 249k views  
Link: https://www.instagram.com/reel/C55OAwDoztS/?igsh=MTBkaGMxazdjOW80ag==


3. 3D Reel — 177k views  
Link: https://www.instagram.com/reel/CxLPo36NH5K/?igsh=MWZpYjBmdWM3Y3Ny

4. Reel — 223k views  
Link: https://www.instagram.com/reel/CxFuc5Htg-q/?igsh=bmZ1Zm5jM2J2bXJx

get in touch

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