how we did it
We started by updating our visual approach on social media: the profile needed a touch of modern trends. We developed a unified visual style consisting of font combinations, a color scheme, and graphic elements. We added the necessary meaning to the visuals, and added trendy augmented reality videos, humor, and scripted reels to the categories
We then organized a shoot in Dubai—from mood board to post-production—to ensure the content matched Kamni's new visual style
The new visuals are fantastic. But the key is that they're seen by more than just our friends and competitors. Therefore, we launched advertising campaigns on Instagram and Facebook, targeting a affluent audience in Dubai and Ukraine
We also increased brand awareness through influencer marketing. We organized collaborations with media personalities associated with a luxurious and elegant lifestyle. This is how we formed the desired associations with the brand – even in the details