HealthCare

client
Detki Family DUBAI, MOLODOST’ DUBAI
date
2024
services
web-design
target
context

HealthCare

client
Detki Family DUBAI, MOLODOST’ DUBAI
date
2024
services
web-design
target
context
Detki Family DUBAI
about

Detki - a family clinic in Dubai, increase the number of clients in the clinic and improve its visibility

task

We conducted a competitive analysis and developed a strategy focused on the real needs of our target audience. Our primary audience is expats. They value a seamless language experience and a familiar approach to treatment—we reflected this in our creatives and advertising communications

solution

+40 new patients every month

+6000 new audience in 8 months

MOLODOST’ DUBAI
about

Molodost - a multidisciplinary clinic in Dubai. They came with a request to increase the number of customers in the clinic and increase the recognition in the market. Previously worked with another Target -team, were dissatisfied with the result - the high cost of records, 20 new records per month

task

During customer development research, we identified our core audience: recent expats from the CIS countries. They value maintaining a sense of familiarity, yet they also embrace global trends, follow A-listers, and aspire to emulate their lifestyle. Therefore, we moved away from "clinical" language and focused on community building: we enhanced recognition, created a friendly atmosphere, and built trust

Thanks to energetic, trend-driven content, the clinic was able to stand out in a competitive market and attract clients interested in its services. Ninety percent of the success of an advertising campaign depends on one factor: strong creative content

solution

+100 new clients in 30 days

CPL ↓ by 35%

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